Work Portfolio[Shared] - Last updated Dec 2022

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Joined as 4th Product hire, Promoted to Product Manager

Leap is a Series D startup funded by Sequoia, Harvard Management Company and Owl ventures

WebEngage (July)

Problem Statement: TAT for setting a new communication is 2 days which is the biggest lever of Attendance (and Conversion)

1. Data/ Events Pipeline → 2. Integrate Channels → 3. Stakeholder training → 4. Migrate Journeys

Onboarded Webengage (Marketing Automation Tool)
- Defined backend events schema and sync frequency
- Stakeholder education on how to use Webengage(Adopted by 70+ funnel owners, {X}k Journeys created, {Y}k Whatsapp, {Z}k SMS, {A}k Email, {B}k Push, Rest API Journeys)
- Integrated channels with Vendors: SMS Kalyera, Whatsapp YM, IVR Exotel, Sparkpost Email
- Integration was my first project in the first 2 weeks of Joining
Migrated journeys from Zoho (~30, Email+Whatsapp Automation) to reduce Journey creation TAT of 2 days(Create function on Zoho, call API of the vendor, no analytics) → Webengage (minutes)

Problem Statement: Whatsapp limits are unreliable and not scaling with business, Whatsapp is directly bringing 50% of Attendance(and to Conversion)

1. Defined reliability → 2. Identified Poor performing template → 3. Template Segregation → 4. Revamped Sending logic → 5. Onboarded 2nd Partner

Built custom Integration with YM to get real-time message delivery reports, Prev was unmonitored and downloaded as a D-1 report from a Dashboard
Capacity in Sept fluctuated between 25k to 17k across 7 no.s (only 2 numbers at 10k capacity)
Identified templates (20 templates, X thousand Instances/day) that were spamming users multiple times/day. Fix Led to 2 consistent 10k limit numbers
Segregated numbers across business funnels →Improved the total capacity to 363k ( from 25k in a month)
1. 3 numbers at 100k capacity
2. 6 numbers at 10k capacity
Implemented revised Filtering and Priority logic that incentivized limit upgrade for every number leading to our first 100k number
Whatsapp Infra is the backbone of bringing consistent 50%+ attendance in TOFU SC sessions (X00k weekly) , and IELTS masterclass (Y00k weekly) as of March 2022